The Diagnostic

Founder Score™

40 statements, eight dimensions, 7–10 minutes. Answer in any order — your progress saves automatically.

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The technology solves an important customer problem.
The value proposition is clear and compelling.
The technology is significantly better than existing alternatives.
The technology provides a sustainable competitive advantage.
The technology is difficult for competitors to copy.
The founders share the same long-term vision.
The founders are fully committed.
The team has the right mix of technical and commercial skills.
Missing capabilities have been identified and are being addressed.
The team works effectively together.
Customers experience a significant pain.
The target market is clearly defined.
Customers have demonstrated willingness to pay.
The market is large and growing.
Market barriers (regulations, certifications and standards) are understood.
The product can be manufactured consistently.
Manufacturing is stable and repeatable.
Production can scale economically.
Manufacturing costs support a viable business.
Manufacturing supports future growth.
The company owns valuable intellectual property.
Freedom to operate has been established.
The IP strategy supports commercialisation.
Trade secrets and know-how are protected.
Licensing arrangements strengthen the business.
The startup addresses a clearly defined competitive gap.
Customers perceive unique value.
The advantage goes beyond lower price.
Competitors will struggle to replicate the advantage.
The advantage is sustainable over time.
The beachhead market is clearly defined.
The pricing strategy matches customer value.
Strategic partners strengthen market access.
Distribution channels are well defined.
Pilot customers validate market demand.
Target customers are clearly identified.
Customer needs have been validated through direct engagement.
Customers clearly understand the value proposition.
Customers are willing to pay.
Customer references or pilot projects demonstrate traction.