Anil Sethi.

I'm a serial technology entrepreneur and author of two books on building startups. Over the last two decades I've founded ten companies, raised capital from angels, VCs, strategic investors and soft funding, navigated acquisitions, and had successful exits.

I've been recognised as Associated Fellow by The Defeat NCD Partnership, part of the UN, which is addressing non-infectious diseases including cardiovascular, cancer and diabetes in over 90 low-resource countries around the world. The WEF recognised me as Switzerland's first Technology Pioneer for my first company Flisom.

I teach and coach entrepreneurs because the best of what I learned didn't come from books. It came from conversations with over one thousand founders I've advised who built, failed and continued to build. This site is my attempt to share those learnings with those of you who are building the future.

If you're in the weeds - pre-product, pre-PMF, mid-pivot, or scaling past your comfort zone - the resources here are built for you. Start with the guide, score your startup, listen to a chapter, or book a session.